Continuing Education
Pharma moves fast
So I keep learning
Every year I level up in GenAI for marketing, paid marketing & organic growth, HIPAA/GDPR & Consent Mode, analytics visualization & real-time reporting, and the core stack most teams run on—Veeva Vault & Veeva CRM, Salesforce (Marketing/Health Cloud), Adobe Experience Cloud (AEM/Marketo/Analytics/Target), Google GMP/GA4/GTM, and Microsoft/Azure & Power BI. This amplifies my global roles, that require a tighter stakeholder briefs and playbooks, smarter HCP/DTC journey design, crisp KPI layers & dashboard requirements, and tight agency/vendor orchestration—because continuous learning is a never-ending adoption muscle.
Bachelors Degree in Web Design and Interactive Media
The Art Institute, Fort Lauderdale, FL, 2011 MINOR IN DIGITAL FILMMAKING
Intellectual growth should commence at birth and cease only at death.
Albert Einstein
Continuous learning → Real-job role impact
Below is what I study each year—and how it shows up in my omnichannel work
AI Stack for Marketers
I study:
GenAI use cases (copy variants, QA assists, insight summaries), prompt governance, model evaluation, and integration with Veeva/Adobe/Salesforce.
I apply:
Build prompt libraries and review checklists, define guardrails (sources, logs, “no PHI”), and plug outputs into briefs, packets, and readouts.
BI & Data Visualization (Tableau / Looker / Power BI)
I study:
Model design, row-level security, performance tuning, stakeholder-first layouts.
I apply:
Build portfolio→region→country views, define refresh SLAs, and publish a weekly Decision One-Pager leaders act on.
Paid Media & Brand Safety
I study:
Google GMP (CM360/SA360/DV360/YouTube), inventory quality, freq/recency, IVT, healthcare policy enforcement.
I apply:
Set budget guardrails and pacing rituals, codify pre-flight checklists, maintain a test catalog, and share in-week ROI readouts.
Organic Growth (SEO & Content Ops)
I study:
Disease-area SEO, information architecture, structured data, internal linking, Web Vitals, editorial governance.
I apply:
Design on-label page patterns by therapy/stage, map journeys to content modules, and track non-brand growth + SERP features.
Compliance & Promotion
I study:
Promotional balance, fair-balance patterns, redline loops, evidence mapping, material IDs/audit trails.
I apply:
Co-author claims/evidence matrices with Medical/Reg, set channel pre-flight gates, and use templates that shorten review cycles.
Privacy, Consent & Data Governance
I study:
HIPAA/GDPR, consent UX, de-identification, retention, server-side/tagging considerations.
I apply:
Define consent requirements, keep PHI off marketing analytics, align vendors/retention with policy, and document data contracts.
GA4, GTM & Measurement Architecture
I study:
Event/parameter design, consent-aware collection, cross-domain, attribution shifts, BigQuery exports.
I apply:
set KPI dictionaries and event schemas, write acceptance tests, reconcile platform↔BI within targets, and specify exec dashboards.
MMM/MTA & Experimentation
I study:
Export schemas, incrementality, guardrail metrics, decision logging.
I apply:
Deliver stable keys/fields for modeling, run lift tests/holdouts, and keep a living experiment backlog with go/no-go gates.
How this benefits your team
Fewer redlines, faster approvals
Brand and portal owners get standardized claims, pre-flight gates, and MLR-ready templates—reducing review cycles and enabling compliant campaigns to launch on time across markets.
Trust in numbers
Analytics, media, and CRM teams operate from unified KPI layers and consent-aware data models—giving stakeholders confidence that every metric, dashboard, and decision aligns with regulatory and business standards.
In-week action
Cross-functional teams access live dashboards wired to insights, not vanity metrics—empowering brand leads and stakeholders to pivot spend, creative, or targeting within the same week for maximum impact.
Safer scale
Global governance playbooks, vendor SLAs, and budget guardrails protect brand reputation and spend integrity—helping leadership scale campaigns confidently, compliantly, and without silos.
Knowledge sharing
I run internal clinics on KPI hygiene, UTMs, Decision One-Pagers, and MLR-ready paid media.
I mentor early-career talent through my Pharma Career Accelerator cohort so teams adopt the same governed habits.