Pharma Academy :
Compliance-Smart Marketing Courses
Fill up the form
Build governed growth, not guesses. Learn the exact playbooks used to ship MLR-ready work, defend budgets with analytics, and move brands without tripping OPDP/HIPAA rules.
Pharma Academy :
Compliance-Smart Marketing Courses
Fill up the form
Build governed growth, not guesses. Learn the exact playbooks used to ship MLR-ready work, defend budgets with analytics, and move brands without tripping OPDP/HIPAA rules.
Pharma Academy :
Compliance-Smart Marketing Courses
Fill up the form
Build governed growth, not guesses. Learn the exact playbooks used to ship MLR-ready work, defend budgets with analytics, and move brands without tripping OPDP/HIPAA rules.
Pharma Academy :
Compliance-Smart Marketing Courses
Fill up the form
Build governed growth, not guesses. Learn the exact playbooks used to ship MLR-ready work, defend budgets with analytics, and move brands without tripping OPDP/HIPAA rules.
Promotions Received
Regional
Lead
of Global
Data Analytics Architect
Senior
Omnichannel
Strategist
Global
Product
Owner
SEO
Manager
Lead
Visualization
Dashboard
Approval to impact —
the Pharma Leader operating system
A practical operating system for pharma brand leaders—new or experienced—to launch faster with fewer reworks. Master stakeholder alignment, evidence-first briefs, MLR navigation, risk-proof execution, and the weekly cadence that drives approved launches and measurable ROI in your therapeutic area.
Accomplishments
- AI Guardrails — speed up safely.
- Evidence-First Briefs — align once, rework less.
- Sprint-Zero Setup — launch clean, not chaotic.
- MLR-Ready Assets — first-pass approvals.
- Trusted KPIs — metrics leadership buys.
- Live Media — compliant targeting that runs.
- Scalable Content Ops — update fast across channels.
- Proven Impact — exec-ready commercial readouts.
Proven Track Record Across Therapeutic Brand Teams (HCP + DTC)
What this shows: The workflow improves launch speed, approval success, and ROI-ready data insights—built for HCP and DTC therapeutic brands, including disease-state and stage-based messaging, journeys, and readouts.
Brand Leads / Marketing Directors
30%
faster launches (TA-aligned plans, clearer ROI)
Digital / Omnichannel Leads
40%
fewer tracking defects (cleaner journey + stage insights)
MLR / Legal / Regulatory Partners
+25%
higher first-pass approval (stage-specific claims clarity)
Analytics / MarTech Teams
35%
“data mismatch” escalations (trusted HCP/DTC dashboards)
Agencies / Creative Teams
30%
fewer revision cycles
(stronger briefs + fewer loops)
Sales / Commercial Ops / POC Teams
+25%
faster field-ready enablement (actionable HCP insights, no PHI risk)
The 8 Modules
(each includes a clear criterion + a downloadable)
Built for pharma leaders running AI-enabled, omnichannel marketing and navigating the internal counterparts that decide speed, budget, and promotion: Brand, Medical, Legal/Regulatory/MLR, Analytics/Insights, Market Access, Sales, IT/MarTech, and Agencies.
Module 01
AI + Pharma Marketing Landscape: Guardrails & Use Cases
Why it matters
- Faster output without review blow-ups or channel mistakes.
Cross-Functional Counterparts
- Medical + MLR + Agency + Insights (align “safe AI” workflows and fast review paths).
Skills/Artifacts
- HCP segment brief (specialty/decile/network), patient cohort brief (de-identified), platform compliance checklist (Google/Meta/X).
Downloadable
AI-Ready Agency RFP + Scorecard
Topics covered
AI Use Cases
Module 02
Therapeutic Brand Strategy: Positioning → Message → Omnichannel Plan
Why it matters
- Alignment upfront = fewer loops and higher ROI later.
Cross-Functional Counterparts
- Brand + Medical + Market Access + Insights (align story, disease-state/stage, and what “success” means).
Skills/Artifacts
- Brand House, one-page strategic brief, disease-state + stage messaging map, channel role plan.
Downloadable
Cross-Functional RACI + Tool Stack Map
Topics covered
TA Positioning
Module 03
Agency + Creative Engine: Briefing, Feedback, and Faster Cycles
Why it matters
- Better inputs create better creative—faster and with fewer revisions.
Cross-Functional Counterparts
- Agency + Creative + Brand + MLR (align briefing quality, feedback rhythm, and readiness checks).
Skills/Artifacts
- Agency selection process, creative briefing system, feedback loops, QA checkpoints, production readiness.
Downloadable
Sprint-Zero Launch Plan (timeline, gates, success criteria).
Topics covered
Agency Vetting
Module 04
MLR Navigation for Brand Leaders: Get to “Yes” Faster
Why it matters
- Your launch speed is constrained by how well you run the review process.
Cross-Functional Counterparts
- MLR + Legal/Reg + Medical + Agency (align expectations, comments cycles, and version control).
Skills/Artifacts
- Submission-ready asset checklist, annotation/playbook for review comments, version control + change log, short-form/social placement readiness.
Downloadable
Review-Ready Submission Kit (templates + checklists).
Topics covered
Review Workflow
Module 05
Omnichannel Measurement: KPIs + Data That Win Budget
Why it matters
- If leadership doesn’t trust the story, budget gets stuck.
Cross-Functional Counterparts
- Analytics/Insights + MarTech/IT + Brand (align KPIs, tracking needs, and exec readout format).
Skills/Artifacts
- KPI map (north-star + diagnostics), tracking requirements, QA checklist, dashboard narrative structure for leadership readouts.
Downloadable
KPI + Measurement Playbook (templates + QA list).
Topics covered
KPI Visualization Board Architecture
Module 06
Audience + Media: HCP & DTC Targeting That Performs
Why it matters
- Strong segmentation improves ROI—and keeps campaigns running.
Cross-Functional Counterparts
- Media + Insights + MLR/Legal + Agency (align audiences, platform requirements, and launch readiness).
Skills/Artifacts
- HCP segmentation brief, DTC audience cohorts by disease-state/stage, channel mix planning, platform readiness checklist.
Downloadable
Media Pre-Flight Kit (targeting + creative checklists).
Topics covered
HCP Segments
Module 07
Content + Journeys: Modular Omnichannel That Scales
Why it matters
- Strong segmentation improves ROI—and keeps campaigns running.
Cross-Functional Counterparts
- Content Ops + Web/CMS + SEO + Analytics + MLR (align reuse rules, update cadence, and measurement).
Skills/Artifacts
- Journey map (HCP vs DTC), modular content blocks, reuse rules, update cadence, channel handoffs that don’t break.
Downloadable
Modular Journey Template Library.
Topics covered
Journey Mapping
Module 08
Commercial + Field Impact: Connect Marketing to Adoption
Why it matters
- Promotions come from impact—clear outcomes tied to commercial priorities.
Cross-Functional Counterparts
- Sales + Market Access + POC partners + Brand + Insights (align what the field needs and how impact is reported).
Skills/Artifacts
- Field enablement plan, POC touchpoint plan, executive one-pager, operating cadence for weekly performance decisions.
Downloadable
Executive Readout Pack (one-pagers + meeting rhythm template).
Topics covered
Commercial Alignment
Downloadables (8 total)
AI + Omnichannel Launch Toolkit (HCP + DTC)
Designed for pharma leaders to accelerate approvals, improve ROI visibility, and run omnichannel launches with AI-enabled efficiency.
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
AI + Agency Selection Kit (RFP + Scorecard)
vet partners for AI capability + omnichannel execution (without compliance risk)
Format: All files provided as editable Google Docs/Sheets, with direct links inside each module.
Instructor
Robert Izquierdo
Senior Omnichannel Strategist & Data Analytics Architect (Pfizer, AstraZeneca, Novartis, Gilead, Zoetis)
Brought in for the projects most teams can’t untangle—where every niche is its own market, silos block momentum, and leadership needs answers they can actually act on. I currently sit on a global governance board overseeing 19 brands, aligning teams and allocating multi-million-dollar budgets with decision-grade reporting.
I’m not a theorist—I’m a practitioner. I share the real playbooks I’m using right now: AI-enabled omnichannel workflows, executive-ready readouts, and repeatable SOP systems that keep launches moving and ROI visible—without gatekeeping. Therapeutic areas may differ, but the winning formula is the same: aligned teams, clean operating rhythm, and data over clutter.
Comparison Table
| Criteria |
Ri – The Operating System |
Ri – War Room (VIP) |
|
|
|
|
|---|---|---|---|---|---|---|
| Pharma Brand-Leader Focus | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
|
AI-Era Marketing Workflows
(practical for Marketing and not Scientific Teams) |
✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cross-Functional Counterpart Mastery (Brand/ Med/ MLR/ Insights/ Access/ Sales/ IT/ Agency) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ready-to-Use SOP Toolkits (Docs/Sheets) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Step-by-Step “Apply to Your Work” Walkthroughs | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Promotion-Grade Leadership Readouts (exec one- pagers, KPI story) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| 1:1 Elite Support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Fast Implementation (Start Today) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Tracks at a glance
The Vault
Gated Articles + Toolkits
$299
For: pharma leaders who want the frameworks + templates now.
Includes:
- Gated articles across all 8 modules (AI + omnichannel)
- 8 downloadable toolkits (editable Google Docs/Sheets)
- Ongoing updates as best practices evolve
The Operating System
On-Demand Videos + Articles + Toolkits
$699
For: pharma leaders who want the full “watch → apply → launch” system.
Includes:
- Everything in The Vault
- On-demand video training for all 8 modules
- Step-by-step walkthroughs so you can apply each toolkit to your current workload
The War Room (VIP)
Operating System + 1:1 Elite Consulting
$1299
For: pharma leaders who want private, high-touch guidance to move faster, look sharper, and drive promotion-level impact.
Includes:
- Everything in The Operating System
- 1:1 War Room Support — 2 hours/week for 6 weeks (you + me)
- Live working sessions on your launch plan, cross-functional alignment, AI-enabled workflows, and leadership readouts
- Priority Q&A to unblock decisions and accelerate approvals
How it works
On-demand
short videos + downloadable job docs (ready to use)
Time
~2–3 hours per module
Optional coaching
$650/hr
(first hour not prorated)
Public Verified LinkedIn Recommendations
Nida Vitke
Content Management and AI integrations | Content Operations & Audit | Content Coaching and Strategy
Robert has been instrumental in supporting the analytics setup for our UK affiliate. His expertise, proactive approach, and professionalism have been key to our success. I highly recommend him for any role that requires strong analytical skills and collaboration.
Lisa Jenso
Associate Director, Patient Support Strategy at Gilead Sciences
I worked with Rob when he did a review of one of our program websites. Rob provided his expertise on website optimization, SEO and gave concrete suggestions for improvement.
Rob was patient in explaining the pros/cons of the different options, which was super helpful. Rob was also great about following up and being a collaborative partner.
Gibby Katigbak
Director Commercial IT - Healthcare/Pharma
Rob was instrumental in working cross functionally with internal stakeholders and external agencies to optimize and build out data driven analytics metrics. Rob also developed SEO playbooks and recommendations to improve website performance by providing detailed UX/UI analysis. Using his versatile skillsets, Rob also developed analytics dashboards to provide business insights to our stakeholders. Overall, great person to have on your team!
Joel P.
Hematology Oncology Marketing | PharmD, MBA
I worked with Rob during his time at AstraZeneca. Rob was a good working partner with strong SEO recommendations, competitor analysis, and an understanding of how to increase traffic. My brand team is currently optimizing our website with recommendations from our partners in UX, Omnichannel Delivery, and Rob’s recommendations from SEO. I recommend working with Rob- his skills and collaborative spirit are valuable assets to any team.
Marisa Groves
Globa Excellence Lead, SEO and Social Media at AstraZenecaGlobal Channel Excellence Lead, SEO and Social Media at AstraZeneca
As part of our pharmaceutical organization’s internal SEO services, Rob had a very successful half year contract leading organic search strategy and oversight on successful tactical execution for 10 different web assets, including launching organic strategies for 5 large site updates and 2 major new brand website launches. He created close stakeholder relationships across 7+…
Annika Boas
Passionate about driving Medical Affairs into the Digital Future
Rob is a highly experienced SEO expert with an in-depth knowledge of the tools and techniques needed to analyze and optimize content and websites. He was keen to learn more on medical affairs at Novartis and fun to work with during my global secondment. Thanks, Rob, for sharing your knowledge, expertise and perspective on SEO and beyond.
Jack Kelleher
Menarini Stemline, US Med Affairs, Digital Comms
Stefan Miljkovic, PharmD, MBA
Global Life Science Strategist | AI & Digital Transformation Leader | Merging Science, Tech & Experience
Rob is a pleasure to work with! He is a subject-area expert, but is also great at partnering with other teams and translating his knowledge into actionable steps. Rob is willing to be flexible to accommodate others and is quick to go above and beyond. He is also a curious and considerate teammate and goes out of his way to ask questions about workflows within other departments so he continue to learn and be the best he can be at his job.
Pedro Arce de la Fuente
Digital Transformation & Innovation LeadDigital
Robert is an excellent professional combining strategic vision and hands on delivery. His vast experience & knowledge in digital marketing with special focus on Content Creation and Management as well as SEO provides a set of crucial skills for any digital team or project in the digital arena….
FAQs
Is this CME-accredited?
Not currently; the focus is commercial/medical marketing operations and compliance-aware practice.
How long is access?
Lifetime access to purchased modules; updates delivered to the same files.
Refunds?
If the first module isn’t useful, request a refund within 7 days (no downloads retained).
What tools are needed?
Google Drive/Docs, GA4 access (or demo), and standard ad platform accounts for exercises.
Does this replace legal/medical review?
No—training is operational guidance, not legal advice