Testimonials & References
Pharma growth, governed and validated by the teams and colleagues I partner with. These testimonials are pulled directly from my LinkedIn profile—public, unedited, and always current. You’ll see endorsements from Global & Regional Brand Directors, Medical/Legal/Regulatory (MLR), Analytics, Media COEs, Procurement, and agency partners. Full references available on request.
Peer & leader testimonials
Gibby Katigbak
Content Management and AI integrations | Content Operations & Audit | Content Coaching and Strategy
Rob reported to me during his time at Gilead. What’s great about Rob is that he has the strategic vision and experience to build out Omnichannel Analytics capabilities but also the technical skills to execute on that vision. He’s an experienced leader with great communication and relationship building skills.
Rob was instrumental in working cross functionally with internal stakeholders and external agencies to optimize and build out data driven analytics metrics. Rob also developed SEO playbooks and recommendations to improve website performance by providing detailed UX/UI analysis. Using his versatile skillsets, Rob also developed analytics dashboards to provide business insights to our stakeholders. Overall, great person to have on your team!
Marisa Groves
Global Channel Excellence Lead, SEO and Social Media at AstraZeneca
As part of our pharmaceutical organization’s internal SEO services, Rob had a very successful half year contract leading organic search strategy and oversight on successful tactical execution for 10 different web assets, including launching organic strategies for 5 large site updates and 2 major new brand website launches. He created close stakeholder relationships across 7+ marketing teams, providing them with valuable search audience insights and opportunities to enhance their website content and accessibility to reach their goals. During this time he also meticulously analyzed the impact of his efforts by studying organic search metrics in adobe analytics, and on key SEO tools such as BrightEdge, SEMrush, and putting together comprehensive performance reports to show success. Rob was an instrumental part of the website optimization team and I would highly recommend him for search and digital optimization roles that he is considered for.
Stefan Miljkovic, PharmD, MBA
Global Life Science Strategist | AI & Digital Transformation Leader | Merging Science, Tech & Experience
As part of our pharmaceutical organization’s internal SEO services, Rob had a very successful half year contract leading organic search strategy and oversight on successful tactical execution for 10 different web assets, including launching organic strategies for 5 large site updates and 2 major new brand website launches. He created close stakeholder relationships across 7+ marketing teams, providing them with valuable search audience insights and opportunities to enhance their website content and accessibility to reach their goals. During this time he also meticulously analyzed the impact of his efforts by studying organic search metrics in adobe analytics, and on key SEO tools such as BrightEdge, SEMrush, and putting together comprehensive performance reports to show success. Rob was an instrumental part of the website optimization team and I would highly recommend him for search and digital optimization roles that he is considered for.
Lisa Jenson
Lisa Jenson Associate Director, Patient Support Strategy at Gilead Sciences
I worked with Rob when he did a review of one of our program websites. Rob provided his expertise on website optimization, SEO and gave concrete suggestions for improvement.
Rob was patient in explaining the pros/cons of the different options, which was super helpful. Rob was also great about following up and being a collaborative partner.
Joel P.
Hematology Oncology Marketing | PharmD, MBA
I worked with Rob during his time at AstraZeneca. Rob was a good working partner with strong SEO recommendations, competitor analysis, and an understanding of how to increase traffic. My brand team is currently optimizing our website with recommendations from our partners in UX, Omnichannel Delivery, and Rob’s recommendations from SEO. I recommend working with Rob- his skills and collaborative spirit are valuable assets to any team.
Alan Ochoa
Martech and Adtech Expert, CDP Specialist, AI Enthusiast
Robert is a true subject matter expert when it comes to SEO, he has been a leader on this topic with his analysis of the Novartis Global Properties. He has an attention to detail and would always be there for the team when called upon., Has great communication skills for both his peers and executive leadership. I look forward to working with Rob on more projects that make an impact here at Novartis.
Jack Kelleher
Menarini Stemline, US Med Affairs, Digital Comms
Robert was a great asset to our digital team. He helped amplify the search engine optimization strategy for several Novartis brands and disease awareness websites. Robert is a reliable teammate who worked well in the group setting and was someone that could be counted on to work independently and proactively and deliver.
Nida Vitke
Content Management and AI integrations | Content Operations & Audit | Content Coaching and Strategy
Robert has been instrumental in supporting the analytics setup for our UK affiliate. His expertise, proactive approach, and professionalism have been key to our success. I highly recommend him for any role that requires strong analytical skills and collaboration.
Andrew Lyle
Director, Non-Personal Promotion & Consumer - Hematology Franchise | MM+M 40 under 40
Rob has been an incredible partner and innovator in the SEO/SEM space. Rob helped transform and improve the SEO/SEM strategy for a multi-billion dollar oncology brand. His passion, determination and excitement for digital transformation is infectious. He is a critical asset and a wealth of knowledge for the SEO space.
Annika Boas
Passionate about driving Medical Affairs into the Digital Future
Rob is a highly experienced SEO expert with an in-depth knowledge of the tools and techniques needed to analyze and optimize content and websites. He was keen to learn more on medical affairs at Novartis and fun to work with during my global secondment. Thanks, Rob, for sharing your knowledge, expertise and perspective on SEO and beyond.
Pedro Arce de la Fuente
Digital Transformation & Innovation Lead
Robert is an excellent professional combining strategic vision and hands on delivery. His vast experience & knowledge in digital marketing with special focus on Content Creation and Management as well as SEO provides a set of crucial skills for any digital team or project in the digital arena.
Team builder and team player, it is always a pleasure to collaborate with Robert in developing digital products, business strategies and tactics. Humble, proactive, resilient and always willing to invest time helping other teammates.
Nida Vitke
Content Management and AI integrations | Content Operations & Audit | Content Coaching and Strategy
Robert has been instrumental in supporting the analytics setup for our UK affiliate. His expertise, proactive approach, and professionalism have been key to our success. I highly recommend him for any role that requires strong analytical skills and collaboration.
Andrew Lyle
Director, Non-Personal Promotion & Consumer - Hematology Franchise | MM+M 40 under 40
Rob has been an incredible partner and innovator in the SEO/SEM space. Rob helped transform and improve the SEO/SEM strategy for a multi-billion dollar oncology brand. His passion, determination and excitement for digital transformation is infectious. He is a critical asset and a wealth of knowledge for the SEO space.
Annika Boas
Passionate about driving Medical Affairs into the Digital Future
Rob is a highly experienced SEO expert with an in-depth knowledge of the tools and techniques needed to analyze and optimize content and websites. He was keen to learn more on medical affairs at Novartis and fun to work with during my global secondment. Thanks, Rob, for sharing your knowledge, expertise and perspective on SEO and beyond.
Pedro Arce de la Fuente
Digital Transformation & Innovation Lead
Robert is an excellent professional combining strategic vision and hands on delivery. His vast experience & knowledge in digital marketing with special focus on Content Creation and Management as well as SEO provides a set of crucial skills for any digital team or project in the digital arena.
Team builder and team player, it is always a pleasure to collaborate with Robert in developing digital products, business strategies and tactics. Humble, proactive, resilient and always willing to invest time helping other teammates.
“Talent wins games, but teamwork and intelligence wins championships.”