Organic Growth (SEO / AEO / GEO) — Evergreen Demand, Med-Legal Ready
Outcome:
- Evergreen, compliant demand on owned and discovery surfaces. I grow high-intent traffic and qualified actions across search (SEO), answer engines (AEO), and generative results (GEO)—with medical-grade governance so every claim, disclosure, and metric stands up to MLR, HIPAA, and GDPR.
Who this helps
- (at a glance)
- Brand / Portal Owners — durable growth that survives ad pauses, clean attribution, fewer MLR loops.
- Regional Leads — localization kits with governed schema and claim tiers.
- MLR / Legal / Privacy — evidence-linked content, consistent ISI/fair balance, audit trails.
- Analytics / BI — governed KPI layer, organic exports for MMM/MTA.
- SEO / Content Leads — technical fixes, schema, AEO/GEO playbooks, and MLR-ready templates.
Proof / Mini-KPIs
+20–50%
non-brand organic
≥90%
CWV pass
↑ organic
CVR
Answer/snippet
wins
≥80%
dashboard adoption
What you get
- (ready to use)
- Organic Growth Plan (HCP + DTC) — opportunity map by disease/stage, audience, and market
- Technical SEO for Portals — crawl/index control, CWV fixes, internal linking, redirects, hreflang, accessibility
- Medical Structured Data — governed schema (MedicalCondition, Drug, FAQPage, Article) tied to claims/evidence
- AEO Playbook — question clusters, clinician/patient intents, answer blocks, voice/assistant readiness
- GEO Playbook — generative result patterns, citation rules, author/medical reviewer bios, disclaimers
- Content System — stage-based briefs, modular components, MLR-ready templates, localization guides
- Measurement & Exports — non-brand growth, conversions, snippet/answer wins, MMM/MTA-ready feeds
Problems solved
- Heavy paid spend masking weak organic foundations
- No governed schema or fair-balance placement
- “Educational” content failing MLR
- CWV/accessibility debt hurting rankings & CVR
- No plan for answer engines or generative results (brand voice absent in AI summaries)
My approach
- (strategy • technical • content • AEO/GEO • measurement • governance)
- Strategy. Stage-of-illness topic model (HCP & Patient), question clusters, market/label constraints, regional prioritization.
- Technical. Crawl budget and indexation, CWV (LCP/INP/CLS), internal link graphs, canonical/hreflang, performance budgets.
- Content. Claims/evidence matrix, E-E-A-T signals (author/reviewer bios), disclaimers/fair balance, modular templates for rapid MLR.
- AEO/GEO. Concise answer blocks with citations, structured data completeness, generative snippet patterns, safety notes/ISI placement.
- Measurement. Governed UTMs/events for organic CTAs, KPI layer in BI, snippet/answer tracking, MMM/MTA exports.
- Governance. SEO/AEO/GEO standards embedded in Brand/MLR SOPs; localization and sunset rules; quarterly audits.
Core deliverables
- (what lands in your inbox)
- Organic Opportunity Map (by therapy, stage, market)
- Technical SEO Audit & Fix List (prioritized tickets)
- Schema Governance Pack (types, properties, examples, QA)
- AEO Playbook (question sets, answer components, FAQ/How-To patterns)
- GEO Playbook (generative patterns, citation & disclaimer rules, author/reviewer bios)
- MLR-Ready Content Templates (LP, FAQ, glossary, article, explainer)
- Localization & Accessibility Guides (WCAG + medical/legal toggles)
- Dashboard + Weekly Decision One-Pager (growth, answers/snippets, conversions)
Guardrails & SLOs I enforce
- CWV pass ≥90% on key templates
- Medical schema coverage ≥85% of eligible pages
- 100% evidence linkage for medical claims
- Reviewer attribution on clinical pages
- Robots/indexation hygiene
- Versioned audit trail of content, citations, and approvals
Engagement plan
Diagnose
Tech audit, schema gaps, opportunity sizing, quick-win fixes
Design
AEO/GEO playbooks, content templates, ticket backlog, KPI layer
Activate
Ship fixes, publish first answer hubs, add schema, launch dashboard
Optimize
Weekly one-pagers, test briefs, snippet/answer expansion, localization rollout
FAQs
AEO vs. GEO?
AEO targets direct answers and voice surfaces; GEO shapes how generative results summarize your content with citations and safety notes.
MLR compatibility?
Every claim maps to evidence; fair balance and disclaimers are baked into templates.
How do you track impact?
Non-brand growth, conversions, snippet/answer wins, and MMM/MTA-ready organic exports—rolled into BI.